Over the past year most people’s level of engagement with social media and online conferencing platforms has rocketed. The learning curve has been steep; many of us who only 12 months ago thought ‘Tiktok’ was the sound a clock made and ‘Zoom’ was an ice lolly, have had to adapt to a life of Youtube workouts, Zoom family quizzes and Teams Karaoke.
At Greaves West & Ayre, in order to continue to deliver the same high level of ‘Quality Advice, Quality Service’ to our clients, we have had to up our online game too. This has seen us introduce webinars for the first time instead of our regular programme of seminars. We are delighted that these have been a resounding success both in terms of the numbers attending and the feedback we have received. And the good news is that if you couldn’t attend the live session the whole back catalogue is available to view via the GWA Video Channel which can be found on the events page of our website.
Over the last year social media has become an increasingly important method of communicating with our clients, particularly for providing regular updates regarding the changing COVID-19 situation. Even though we have been active on LinkedIn, Facebook and Twitter for some time, we have definitely seen an increase in the number of followers and levels of interaction. We thought it would be interesting to have a look back over our most popular posts in 2020.
So FWIW ….
Our Twitter feed was an effective means of clients and associates keeping abreast of our business arrangements throughout the pandemic and our regular COVID-19 updates.
Facebook continues to be a way of us sharing positive news and connecting with clients, colleagues and friends, such as partner Richard Ayre’s lockdown headshave for charity.
Our most liked LinkedIN posts tend to be those concerned with community news or business success, such as the one celebrating our Wealth Management department’s achievement of being listed a FTAdviser Top100 firm.
However, the most popular post across all channels by far was the new year announcement that two of our associates had been promoted to partner. So the 2020 GWA clickbait award goes to Carol Lindsay and Stuart Millar, reminding us that everyone loves a positive story and that at GWA our people are our most important asset.
While we are grateful for the wonders of technology that has enabled us to keep in contact with you all, we really look forward to seeing you again in person at our offices and our events. Until then stay safe and, if you haven’t done so already, sign up to follow us on Twitter, Facebook and LinkedIN.