Marketing Coordinator

Closing date: Wednesday 16 April 2025

Job Title: Marketing Coordinator

Location: Berwick upon Tweed

Salary: Competitive, depending on experience

Employment Type: Full time, 37 hours per week. Permanent, we will consider full and part-time applicants for this role.

About Us:

Greaves West & Ayre (GWA) is a leading regional Chartered Accountancy practice based in Berwick-upon-Tweed, with offices in Haddington and Bournmoor.  Established for over 100 years, the firm has grown significantly and is now the largest Chartered Accountancy firm operating outside of Edinburgh and Newcastle.

In addition to the full range of accountancy services, we offer VAT, company secretarial and payroll services, wealth management, probate and will writing, HR advice and IT solutions.

We are looking for an experienced individual to join our marketing function working across a range of activities including web and social media, print and email communications along with online and in-person events.

This is a full-time office-based role (37 hours per week), based in our Berwick-upon-Tweed with the occasional requirement to travel to our other office locations or events.

The Role:

We are seeking a highly organised, detail-oriented, and proactive Marketing Coordinator to support our busy marketing team. This administrative role is critical for ensuring the seamless execution of day-to-day marketing operations. Working closely with the Marketing Manager, you will handle key tasks that allow the Marketing Manager to focus on high-level strategy and innovative planning.

As Marketing Coordinator, you will play a pivotal role in maintaining efficient workflows and supporting the successful delivery of marketing initiatives. Your contributions will directly influence the team’s performance and the achievement of broader business objectives.

Key responsibilities include:

• manage the GWA and Three Counties brands.
• create and distribute compelling written and visual content across multiple channels, including social media, website, email, printed collateral and local press
• work closely with colleagues from across GWA and Three Counties to source accurate content that will inform existing and potential new clients
• work with external agencies to create campaign artwork and manage website development where required
• use media design and publishing tools such as Canva to create visuals for social media, emails and website
• identify and recommend improvements to the firm’s online marketing approach
• the successful delivery of events, including rural shows, seminars and webinars
• use tools such as Google analytics to measure and report on website traffic and social media performance on a routine basis
• organise the day-to-day administration of the marketing department

The Candidate:

 To work well in this role, you will have a broad marketing background and experience of creating content, be used to both working independently and as part of a team and have a proven track record of delivering successful marketing activity.

Specific skills include:

• a strong foundation in Marketing, Communications, Business Administration or a related field.
• highly organised, excellent multitasking and prioritisation skills
• skilled in planning ahead and working proactively while being adaptable to working reactively when required
• the ability to create compelling and well written content
• attention to detail and excellent proofreading skills especially the use of appropriate language, correct grammar and spelling
• proficiency in social media and digital marketing systems including website CMS (ideally WordPress), email software, Loomly and Google Analytics
• design competency using tools such as Canva
• excellent working knowledge of Microsoft applications, including PowerPoint, Excel, Word and Teams
• strong written and verbal communication skills with the ability to build relationships with the wider GWA and Three Counties team
• self-motivated with a desire to improve processes
• current drivers licence (desirable)

Why Join Us?

At GWA we are extremely proud of our vision to always provide Quality Advice Quality Service – these words lie at the heart of what we wish to offer as a firm and are what we stand for. We consider ourselves a family, valuing everyone equally.

We offer a competitive salary, pension scheme, death in service and other benefits. We are confident if you come and work with us, we will help you achieve the lifestyle and career ambitions you are looking for.

• Professional Development: Access to continuous learning and clear career progression
• Collaborative Environment: Be part of a supportive and high-performing team in a thriving firm.
• Diverse Client Base: Opportunity to work with a variety of clients across different industries.
• Work-Life Balance: We offer a flexible working environment, ensuring a healthy work-life balance for our employees.
• Competitive Package: Competitive salary with an enhanced overtime rate, pension scheme, death in service and other benefits.

If you feel you have the skills and experience to be successful within this role, we would love to hear from you.

To apply please forward your CV and a covering letter to: Phil Groom – P.Groom@gwayre.co.uk

Closing date – 16 April 2025

Closing date: Wednesday 16 April 2025